19 October 2026 By PS Harish
At a glance The pitch for LinkedIn automation tools is simple: connect them to your reps’ accounts, upload a list, and let the tool send connection requests and follow-ups while everyone sleeps. It’s tempting, especially when leadership wants more pipeline and LinkedIn is where your buyers are. But there’s a problem most demos skip. What […]
18 October 2026 By PS Harish
At a glance Here’s a scene from most B2B marketing reviews. The marketing automation platform says an account is hot. The intent tool says it’s cooling off. The CRM shows no activity in 60 days. The sales rep says they spoke to them yesterday. Four systems, four answers, and the meeting turns into an argument […]
18 October 2026 By PS Harish
At a glance When sales says “these MQLs are rubbish”, marketing teams usually reach for the scoring model. They add points here, take points away there, and raise the threshold. Three months later, sales says the same thing. That’s because scoring can’t fix a lead that should never have been in the system. If a […]
3 September 2026 By PS Harish
The last post was about the wall — how a handful of individually reasonable onboarding requirements stack into something that quietly costs a product its users, before they’ve done anything with it. This one is the fix. Not “remove the checks,” because fraud and spam are real problems. The fix is rebuilding onboarding as three […]
Blog, CRM, E-Commerce, MarTech
2 September 2026 By PS Harish
Your marketing automation is not working because one or more of seven things quietly broke: dirty data, disconnected tools, stale workflow logic, misfiring triggers, no clear owner, low team adoption, or no real definition of “success.” Most stalled platforms suffer from two or three of these at once, which is why a quick fix rarely […]
