Blog, E-Commerce, MarTech Audits, Revenue Growth
20 August 2026 By PS Harish
A few weeks ago I got into it with an e-commerce founder. My argument was simple: a lot of low-consideration buying is about to stop being a human activity. Dish soap. Printer ink. The water filter you replace every six months. Nobody enjoys those purchases. Nobody comparison-shops them. They are pure friction, and friction is […]
31 July 2026 By PS Harish
LLMs arrived in 2023. It’s now 2025. And the majority of e-commerce brands still have no LLM visibility strategy. Not a weak one. Not a work-in-progress one. Zero. This isn’t an opinion. I can prove it with one report from Google Analytics. What Zero Looks Like A brand I recently audited had been operating in […]
