CRM
CRM Hygiene: A Simple Routine That Actually Sticks
CRM hygiene isn't a one-time cleanup — it's a habit. Here's the weekly, monthly and quarterly routine we use to keep CRM data clean, plus how to get it funded.
CRM
What Bad CRM Data Really Costs: 6 Problems I Find in Every Company
Bad CRM data costs more than you think. I have audited about ten CRMs and every one had the same six problems. Here is the bill, and how…
E-Commerce
I Argued With a Founder About Agentic Commerce. Then Google Shipped the Receipts
Chrome's new Lighthouse audit checks if AI agents can use your site. Mine passed a check it shouldn't have. Here's what that says about agentic commerce.
AI
$1 Trillion Is Sitting on a Broken Data Foundation
McKinsey calculated the prize but never named the blocker. What clean data means in practice, the MarTech stack trap, and the audit to run before you buy.
E-Commerce
Why Business Owners Get Defensive When You Say Their E-commerce Website Isn’t Optimized
"We already spent a fortune on it." Why owners get defensive about e-commerce optimization - and what optimization actually means beyond a finished site.
E-Commerce
The Audit That Could Have 2X–3X’d His Revenue. He Didn’t Act. Here’s What It Taught Me About Growth.
The C.R.A.W.L. Audit projected a 2X revenue lift. The client didn't act. Here's the audit, the revenue math, and the real lesson about growth decisions.