Blog, CRM, E-Commerce, MarTech
2 September 2026 By PS Harish
Your marketing automation is not working because one or more of seven things quietly broke: dirty data, disconnected tools, stale workflow logic, misfiring triggers, no clear owner, low team adoption, or no real definition of “success.” Most stalled platforms suffer from two or three of these at once, which is why a quick fix rarely […]
Blog, E-Commerce, MarTech Audits, Revenue Growth
20 August 2026 By PS Harish
A few weeks ago I got into it with an e-commerce founder. My argument was simple: a lot of low-consideration buying is about to stop being a human activity. Dish soap. Printer ink. The water filter you replace every six months. Nobody enjoys those purchases. Nobody comparison-shops them. They are pure friction, and friction is […]
Blog, E-Commerce, Growth Marketing
10 August 2026 By PS Harish
A look at why ecommerce businesses plateau — and what’s actually blocking the ceiling. Most ecommerce businesses aren’t failing because of bad strategy. They’re failing because they’re building on a broken foundation — and the revenue keeps coming in just enough to hide it. I’ve worked with a couple of founders who had this exact […]
Blog, E-Commerce, Growth Marketing
29 July 2026 By PS Harish
Every e-commerce growth conversation eventually lands on the same three levers: In practice, 80% of the effort goes to the first one. Most of what’s left goes to the second. The third — Average Order Value (AOV) — is almost always the most neglected, despite often being the fastest to move. Here’s why that’s a […]
Blog, E-Commerce, Revenue Growth
8 July 2026 By PS Harish
“But we already spent a fortune building it.” I’ve heard this response more times than I can count. I’ll review an e-commerce website and point out a few observations: Then I’ll say: “This website hasn’t really been optimized yet.” The response? Silence. Or worse… “We’ve already invested a lot in this website.” That’s when I […]
