Hands-on HubSpot work — API integrations, segmentation, and setups that hold up as you scale.
Most HubSpot problems show up as “the data’s wrong” or “the integration stopped working” — usually because a default setup was never adapted as the team grew. I do the hands-on HubSpot work: API integrations, audience segmentation, portal setup, and migrations onto or within HubSpot.
building and debugging integrations (contacts, marketing email, custom objects), including migrating off deprecated endpoints (e.g. v1 → v3 with proper pagination).
building contact/company segments using domain filtering, industry properties, and firmographic data — not just static lists.
properties, pipelines, teams/permissions, and Hub-specific settings (Marketing, Sales, Service) configured for how you actually sell.
moving from another CRM (or from spreadsheets) or consolidating multiple HubSpot portals without losing history.
HubSpot-native workflows, sequences, and lead routing (works alongside the Marketing Automation service for larger rebuilds).
custom reports and dashboards so Hub data actually answers “is this working.”
No lecture on best practice. Just a HubSpot setup that actually holds.
A few signs this is you:
Review current portal setup, integrations, and data model against what you’re actually trying to do.
Agree what gets built/fixed first — usually whatever’s actively costing sales or marketing time.
API integrations, segmentation, or migration work, tested in a sandbox/staged approach before going live.
Documentation and a working session so your team can maintain what’s built.
years working hands-on in MarTech, incl. HubSpot as primary platform since 2019
HubSpot implemented from scratch for multiple early-stage startups (HR Tech, B2B Commerce, Agentic AI Software)
Migrated a Marketing Email API integration off a deprecated v1 endpoint to v3 with cursor-based pagination
reduction in manual follow-ups from lead-routing automation replacing spreadsheet tracking
Built recruitment/staffing-agency audience segments across the US and UK using domain filtering and industry-property mapping” and “Migrated a Marketing Email API integration off a deprecated v1 endpoint to v3 with cursor-based pagination
HubSpot is my primary platform since 2019 — it’s where most of my hands-on integration and segmentation work lives.
Yes — this is a common cause: an API version got deprecated or a data structure changed upstream.
Custom — domain filtering, industry mapping, and firmographic logic beyond what static/active lists do out of the box.
Yes — scoped as its own engagement, coordinated with the CRM Services process if data cleanup is needed first.
Yes, I have completed certifications from HubSpot Academy.
Scoped per engagement after a free initial call — no fixed packages.
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