31 July 2026 By PS Harish
LLMs arrived in 2023. It’s now 2025. And the majority of e-commerce brands still have no LLM visibility strategy. Not a weak one. Not a work-in-progress one. Zero. This isn’t an opinion. I can prove it with one report from Google Analytics. What Zero Looks Like A brand I recently audited had been operating in […]
30 July 2026 By PS Harish
Most marketing conversations start with the same question: what’s the ROI on this investment? It’s the right question. But there’s a more dangerous question almost nobody asks: What’s the cost of NOT investing? I call it the Cost of Inaction — and in my experience, it’s the number that finally moves leadership to act. A […]
Blog, E-Commerce, Growth Marketing
29 July 2026 By PS Harish
Every e-commerce growth conversation eventually lands on the same three levers: In practice, 80% of the effort goes to the first one. Most of what’s left goes to the second. The third — Average Order Value (AOV) — is almost always the most neglected, despite often being the fastest to move. Here’s why that’s a […]
28 July 2026 By PS Harish
Before I look at traffic. Before I look at keyword rankings. Before I look at conversion rates or funnel drop-off or email open rates. Day 1 of any growth engagement, I ask for one thing: Show me revenue by channel. Email. Google Organic. Paid Search. Paid Social. LLMs. Direct. Referral. Not sessions. Not impressions. Not […]
Blog, Founder Mindset, Leadership, Product Thinking, Startup Leadership
27 July 2026 By PS Harish
I’ve been close to products that were genuinely ready to ship. Not almost ready. Not “needs a few more weeks.” Ready. Real users waiting. Real problems to solve. A team that had put in months of honest work. And I watched them stall. Not because of a technical failure. Not because the market wasn’t there. […]
