Blog, E-Commerce, Growth Marketing
10 August 2026 By PS Harish
A look at why ecommerce businesses plateau — and what’s actually blocking the ceiling. Most ecommerce businesses aren’t failing because of bad strategy. They’re failing because they’re building on a broken foundation — and the revenue keeps coming in just enough to hide it. I’ve worked with a couple of founders who had this exact […]
31 July 2026 By PS Harish
LLMs arrived in 2023. It’s now 2025. And the majority of e-commerce brands still have no LLM visibility strategy. Not a weak one. Not a work-in-progress one. Zero. This isn’t an opinion. I can prove it with one report from Google Analytics. What Zero Looks Like A brand I recently audited had been operating in […]
30 July 2026 By PS Harish
Most marketing conversations start with the same question: what’s the ROI on this investment? It’s the right question. But there’s a more dangerous question almost nobody asks: What’s the cost of NOT investing? I call it the Cost of Inaction — and in my experience, it’s the number that finally moves leadership to act. A […]
Blog, E-Commerce, Growth Marketing
29 July 2026 By PS Harish
Every e-commerce growth conversation eventually lands on the same three levers: In practice, 80% of the effort goes to the first one. Most of what’s left goes to the second. The third — Average Order Value (AOV) — is almost always the most neglected, despite often being the fastest to move. Here’s why that’s a […]
25 July 2026 By PS Harish
Your CRM may show a healthy pipeline, but how much of it is genuinely active? In a recent discussion on Reddit’s CRM community, one practitioner reported that approximately 20–25% of the “active” pipeline reviewed across a handful of real-estate CRM audits had no logged activity for more than 30 days. The same audits uncovered inconsistent […]
