I am
20+ years · Ex-Google / Mandiant · Built an 80-person practice
Technology & AI Leader | Chief Product Technology Officer @ IKverse | MarTech, Digital Platforms & Product Engineering | Ex-Google/Mandiant | Built 80+ Person Practice
With 17+ years of experience in MarTech, Digital Transformation, and Product Management, I thrive at the intersection of technology, strategy, and customer experience. I leverage cutting-edge marketing technologies to drive business growth, optimize digital experiences, and enhance customer engagement.
Lessons from 27 years of building MarTech, CRM, product, and e-commerce systems — what worked, what didn't, and why.
31 August 2026 By PS Harish
Onboarding isn’t a screen. It’s the lever that decides whether a product gets adopted at all. If onboarding is pathetic, adoption is pathetic — no amount of feature work fixes that afterward. If onboarding is smooth, the product finally gets a fair chance to prove itself. I’ve come to believe this is the single highest-leverage […]
28 August 2026 By PS Harish
In the last post I laid out the damage. About 80% of a company’s marketing automation doing nothing but repairing data. Six fields all holding the same thing. Over 150,000 records belonging to nobody. And a cleanup so large it had turned into a risk nobody would approve. This post is the other half: how […]
25 August 2026 By PS Harish
Bad CRM data is never one big problem. It is the same six small ones, in company after company. I have now worked inside about ten CRM systems, across different companies, industries and platforms. I have never once found one where keeping the data clean was a real job that someone owned and someone funded. […]
For people who build and run Marketing Tech. Product Management, Marketing Automation, CRM, MarTech, and AI — real lessons from real stacks, not theory. Two emails a month.
Across agency, enterprise, and startup — building MarTech, CRM, WebOps, product, and e-commerce systems for teams from Google to DTC challengers.
After 26+ years of professional life, some testimonials,
in simple great working with my Colleagues/Clients
Have a MarTech stack that isn’t delivering, or an automation project that’s stalled? Tell me what you’re working on and I’ll come back within two business days.
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