I am
20+ years · Ex-Google / Mandiant · Built an 80-person practice
Technology & AI Leader | Chief Product Technology Officer @ IKverse | MarTech, Digital Platforms & Product Engineering | Ex-Google/Mandiant | Built 80+ Person Practice
With 17+ years of experience in MarTech, Digital Transformation, and Product Management, I thrive at the intersection of technology, strategy, and customer experience. I leverage cutting-edge marketing technologies to drive business growth, optimize digital experiences, and enhance customer engagement.
Lessons from 27 years of building MarTech, CRM, product, and e-commerce systems — what worked, what didn't, and why.
Blog, CRM, E-Commerce, MarTech
2 September 2026 By PS Harish
Your marketing automation is not working because one or more of seven things quietly broke: dirty data, disconnected tools, stale workflow logic, misfiring triggers, no clear owner, low team adoption, or no real definition of “success.” Most stalled platforms suffer from two or three of these at once, which is why a quick fix rarely […]
31 August 2026 By PS Harish
Onboarding isn’t a screen. It’s the lever that decides whether a product gets adopted at all. If onboarding is pathetic, adoption is pathetic — no amount of feature work fixes that afterward. If onboarding is smooth, the product finally gets a fair chance to prove itself. I’ve come to believe this is the single highest-leverage […]
28 August 2026 By PS Harish
In the last post I laid out the damage. About 80% of a company’s marketing automation doing nothing but repairing data. Six fields all holding the same thing. Over 150,000 records belonging to nobody. And a cleanup so large it had turned into a risk nobody would approve. This post is the other half: how […]
For people who build and run Marketing Tech. Product Management, Marketing Automation, CRM, MarTech, and AI — real lessons from real stacks, not theory. Two emails a month.
Across agency, enterprise, and startup — building MarTech, CRM, WebOps, product, and e-commerce systems for teams from Google to DTC challengers.
After 26+ years of professional life, some testimonials,
in simple great working with my Colleagues/Clients
Have a MarTech stack that isn’t delivering, or an automation project that’s stalled? Tell me what you’re working on and I’ll come back within two business days.
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