Blog, CRM, E-Commerce, MarTech
2 September 2026 By PS Harish
Your marketing automation is not working because one or more of seven things quietly broke: dirty data, disconnected tools, stale workflow logic, misfiring triggers, no clear owner, low team adoption, or no real definition of “success.” Most stalled platforms suffer from two or three of these at once, which is why a quick fix rarely […]
28 August 2026 By PS Harish
In the last post I laid out the damage. About 80% of a company’s marketing automation doing nothing but repairing data. Six fields all holding the same thing. Over 150,000 records belonging to nobody. And a cleanup so large it had turned into a risk nobody would approve. This post is the other half: how […]
25 August 2026 By PS Harish
Bad CRM data is never one big problem. It is the same six small ones, in company after company. I have now worked inside about ten CRM systems, across different companies, industries and platforms. I have never once found one where keeping the data clean was a real job that someone owned and someone funded. […]
25 July 2026 By PS Harish
Your CRM may show a healthy pipeline, but how much of it is genuinely active? In a recent discussion on Reddit’s CRM community, one practitioner reported that approximately 20–25% of the “active” pipeline reviewed across a handful of real-estate CRM audits had no logged activity for more than 30 days. The same audits uncovered inconsistent […]
