AI, AI Architecture, Blog, Digital Strategy, Growth Marketing
15 August 2026 By PS Harish
Most companies treated personalization as a technology gap. AI proved it was always an operational one. The Expectation Was Set Without Your Permission In 2021, McKinsey published what should have been a wake-up call for every marketing leader: 71% of consumers expect personalized interactions from the brands they engage with. 76% get frustrated when they […]
25 July 2026 By PS Harish
Your CRM may show a healthy pipeline, but how much of it is genuinely active? In a recent discussion on Reddit’s CRM community, one practitioner reported that approximately 20–25% of the “active” pipeline reviewed across a handful of real-estate CRM audits had no logged activity for more than 30 days. The same audits uncovered inconsistent […]
