AI, Blog, Digital Strategy, Growth Marketing, Leadership
19 August 2026 By PS Harish
McKinsey identified 5 traits of personalization outperformers in 2021. Their January and July 2025 research confirms the pattern — and raises the stakes for every one of them. The Pattern That Separates the Leaders After a decade of personalization research, McKinsey’s conclusion was unambiguous: the companies generating the most value from personalization don’t just have […]
