4 August 2026 By PS Harish
There’s a growth equation most e-commerce brands never run. It doesn’t require a new product, a bigger team, or a new ad budget. It starts with one number most teams don’t even track: Average keyword position. Not traffic. Not conversions. Not revenue by channel. Position. Because position is the root cause. Everything else is a […]
30 July 2026 By PS Harish
Most marketing conversations start with the same question: what’s the ROI on this investment? It’s the right question. But there’s a more dangerous question almost nobody asks: What’s the cost of NOT investing? I call it the Cost of Inaction — and in my experience, it’s the number that finally moves leadership to act. A […]
16 July 2026 By PS Harish
Here’s a question I ask content teams in my first week: How many pages are you publishing per month? The answer is almost always somewhere between 30 and 60. Sometimes higher if they have a large team. Sometimes lower if content is being produced by a single person alongside other responsibilities. Then I ask the […]
