AI Product Development · Product Management · Product Thinking
A customer has been promised a launch date. Engineering needs time to fix a technical issue. The backlog has ten requested features, and everyone has a different view of what “ready” means. I have seen versions of this situation throughout my work on enterprise applications and e-commerce platforms. The mistake is to begin by arguing […]
Read the full postAt a glance The pitch for LinkedIn automation tools is simple: connect them to your reps’ accounts, upload a list, and let the tool send connection requests and follow-ups while everyone sleeps. It’s tempting, especially when leadership wants more pipeline and LinkedIn is where your buyers are. But there’s a problem most demos skip. What […]
Read the full postAt a glance Here’s a scene from most B2B marketing reviews. The marketing automation platform says an account is hot. The intent tool says it’s cooling off. The CRM shows no activity in 60 days. The sales rep says they spoke to them yesterday. Four systems, four answers, and the meeting turns into an argument […]
Read the full postAt a glance When sales says “these MQLs are rubbish”, marketing teams usually reach for the scoring model. They add points here, take points away there, and raise the threshold. Three months later, sales says the same thing. That’s because scoring can’t fix a lead that should never have been in the system. If a […]
Read the full post15 tool categories to build the business behind your storefront Launching an online store feels like the hard part. The catalog is ready, checkout works and the first orders begin to arrive. Then the work spreads. A customer asks where their package is. A supplier needs a purchase order. Stock on the website disagrees with […]
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