Blog · Engineering Leadership · Product Management
Most senior people give feedback as questions. Here’s what to do instead. I’ve been noticing the same thing in product reviews for years now, across different teams and different companies. And it’s almost always the most senior person in the room doing it. Feedback comes out as questions. “Why is this in production?” “Do you […]
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A few weeks ago I got into it with an e-commerce founder. My argument was simple: a lot of low-consideration buying is about to stop being a human activity. Dish soap. Printer ink. The water filter you replace every six months. Nobody enjoys those purchases. Nobody comparison-shops them. They are pure friction, and friction is […]
Read the full postAI · Blog · Digital Strategy · Growth Marketing · Leadership
McKinsey identified 5 traits of personalization outperformers in 2021. Their January and July 2025 research confirms the pattern — and raises the stakes for every one of them.
Read the full postAI · Blog · Digital Strategy · Leadership · MarTech Audits
McKinsey shows a 5–25% revenue lift range from personalization. The spread isn’t random. It’s a measurement problem. “Engagement Improved” Is Not a Result I have sat in more post-campaign reviews than I can count where the conclusion was some version of: “The personalization initiative improved customer engagement.” Every time, I ask the same follow-up questions. […]
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The technology works. The team doesn’t adopt it. Here’s why — and how to fix it before you launch.
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