Blog, E-Commerce, MarTech Audits, Revenue Growth
20 August 2026 By PS Harish
A few weeks ago I got into it with an e-commerce founder. My argument was simple: a lot of low-consideration buying is about to stop being a human activity. Dish soap. Printer ink. The water filter you replace every six months. Nobody enjoys those purchases. Nobody comparison-shops them. They are pure friction, and friction is […]
AI, Blog, Digital Strategy, Leadership, MarTech Audits
18 August 2026 By PS Harish
McKinsey shows a 5–25% revenue lift range from personalization. The spread isn’t random. It’s a measurement problem. “Engagement Improved” Is Not a Result I have sat in more post-campaign reviews than I can count where the conclusion was some version of: “The personalization initiative improved customer engagement.” Every time, I ask the same follow-up questions. […]
AI, Blog, Digital Strategy, Leadership, MarTech Audits
17 August 2026 By PS Harish
The technology works. The team doesn’t adopt it. Here’s why — and how to fix it before you launch. The Graveyard Is Full of Good Pilots I have seen more AI personalization pilots fail in their second week than in all the weeks that follow combined. Not because the technology didn’t work. Not because the […]
AI, Blog, Digital Strategy, MarTech Audits, Revenue Growth
16 August 2026 By PS Harish
McKinsey calculated the prize. Nobody told companies what’s actually blocking them from claiming it.
The Audit That Could Have 2X–3X’d His Revenue. He Didn’t Act. Here’s What It Taught Me About Growth.
Blog, E-Commerce, MarTech Audits, Revenue Growth
4 July 2026 By PS Harish
When clients act on my The C.R.A.W.L. Audit, the results follow. I’ve worked with e-commerce businesses that have seen organic traffic recover significantly within 6 months of implementing similar recommendations — better rankings, faster load times, cleaner architecture, meaningful revenue growth. I know the framework works. Because I’ve seen it work. But one of the […]
