Blog, E-Commerce, MarTech Audits, Revenue Growth
20 August 2026 By PS Harish
A few weeks ago I got into it with an e-commerce founder. My argument was simple: a lot of low-consideration buying is about to stop being a human activity. Dish soap. Printer ink. The water filter you replace every six months. Nobody enjoys those purchases. Nobody comparison-shops them. They are pure friction, and friction is […]
Blog, E-Commerce, Growth Marketing
10 August 2026 By PS Harish
A look at why ecommerce businesses plateau — and what’s actually blocking the ceiling. Most ecommerce businesses aren’t failing because of bad strategy. They’re failing because they’re building on a broken foundation — and the revenue keeps coming in just enough to hide it. I’ve worked with a couple of founders who had this exact […]
