AI, Blog, Digital Strategy, Growth Marketing, Leadership
19 August 2026 By PS Harish
McKinsey identified 5 traits of personalization outperformers in 2021. Their January and July 2025 research confirms the pattern — and raises the stakes for every one of them.
4 August 2026 By PS Harish
There’s a growth equation most e-commerce brands never run. It doesn’t require a new product, a bigger team, or a new ad budget. It starts with one number most teams don’t even track: Average keyword position. Not traffic. Not conversions. Not revenue by channel. Position. Because position is the root cause. Everything else is a […]
Blog, E-Commerce, Growth Marketing
29 July 2026 By PS Harish
Every e-commerce growth conversation eventually lands on the same three levers: In practice, 80% of the effort goes to the first one. Most of what’s left goes to the second. The third — Average Order Value (AOV) — is almost always the most neglected, despite often being the fastest to move. Here’s why that’s a […]
16 July 2026 By PS Harish
Here’s a question I ask content teams in my first week: How many pages are you publishing per month? The answer is almost always somewhere between 30 and 60. Sometimes higher if they have a large team. Sometimes lower if content is being produced by a single person alongside other responsibilities. Then I ask the […]
