Blog, E-Commerce, Revenue Growth
8 July 2026 By PS Harish
“But we already spent a fortune building it.” I’ve heard this response more times than I can count. I’ll review an e-commerce website and point out a few observations: Then I’ll say: “This website hasn’t really been optimized yet.” The response? Silence. Or worse… “We’ve already invested a lot in this website.” That’s when I […]
The Audit That Could Have 2X–3X’d His Revenue. He Didn’t Act. Here’s What It Taught Me About Growth.
Blog, E-Commerce, MarTech Audits, Revenue Growth
4 July 2026 By PS Harish
When clients act on my 10-Point Growth Audit, the results follow. I’ve worked with e-commerce businesses that have seen organic traffic recover significantly within 6 months of implementing similar recommendations — better rankings, faster load times, cleaner architecture, meaningful revenue growth. I know the framework works. Because I’ve seen it work. But one of the […]
4 June 2026 By PS Harish
In 2021, Allbirds went public with a valuation touching $4 billion. By 2026, its assets were sold for $39 million. (Salesfully) Casper — the mattress brand that became a symbol of the DTC era — IPO’d at $12 a share and has been trading well below that ever since. Glossier, once valued at $2 billion, […]
