Blog · E-Commerce · Revenue Growth
“But we already spent a fortune building it.” I’ve heard this response more times than I can count. I’ll review an e-commerce website and point out a few observations: These aren’t one-off mistakes — they’re the same patterns that kept showing up across ten different DTC brands, the ones I broke down in 10 Reasons […]
Read the full postBlog · E-Commerce · MarTech Audits · Revenue Growth
When clients act on my The C.R.A.W.L. Audit, the results follow. I’ve worked with e-commerce businesses that have seen organic traffic recover significantly within 6 months of implementing similar recommendations — better rankings, faster load times, cleaner architecture, meaningful revenue growth. I know the framework works. Because I’ve seen it work. But one of the […]
Read the full postIn 2021, Allbirds went public with a valuation touching $4 billion. By 2026, its assets were sold for $39 million. (Salesfully) Casper — the mattress brand that became a symbol of the DTC era — IPO’d at $12 a share and has been trading well below that ever since. Glossier, once valued at $2 billion, […]
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