Blog · Product Management · UX
The last post was about the wall — how a handful of individually reasonable onboarding requirements stack into something that quietly costs a product its users, before they’ve done anything with it. This one is the fix. Not “remove the checks,” because fraud and spam are real problems. The fix is rebuilding onboarding as three […]
Read the full postBlog · CRM · E-Commerce · MarTech
Your marketing automation is not working because one or more of seven things quietly broke: dirty data, disconnected tools, stale workflow logic, misfiring triggers, no clear owner, low team adoption, or no real definition of “success.” Most stalled platforms suffer from two or three of these at once, which is why a quick fix rarely […]
Read the full postBlog · Product Management · UX
Onboarding isn’t a screen. It’s the lever that decides whether a product gets adopted at all. If onboarding is pathetic, adoption is pathetic — no amount of feature work fixes that afterward. If onboarding is smooth, the product finally gets a fair chance to prove itself. I’ve come to believe this is the single highest-leverage […]
Read the full postBlog · CRM · Revenue Growth
In the last post I laid out the damage. About 80% of a company’s marketing automation doing nothing but repairing data. Six fields all holding the same thing. Over 150,000 records belonging to nobody. And a cleanup so large it had turned into a risk nobody would approve. This post is the other half: how […]
Read the full postBlog · CRM · Revenue Growth
Bad CRM data is never one big problem. It is the same six small ones, in company after company. I have now worked inside about ten CRM systems, across different companies, industries and platforms. I have never once found one where keeping the data clean was a real job that someone owned and someone funded. […]
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