AI Architecture · Blog · Product Thinking
The Request That Sounds Simple Not long ago, a client came to me with what they described as a straightforward ask: “We want to set up an automated system that generates our email campaigns. It should write the copy, create the graphics, and have everything ready in draft for one person to review and schedule.” […]
Read the full postBlog · Digital Strategy · Leadership
At 2:40 AM, I received a call that I’ve received too many times in my career. A founder’s e-commerce store — doing solid revenue, growing — had been serving blank product pages since Friday. No products. No descriptions. No images. Just white screens. And nobody knew. The weekend was gone. Roughly $6,000 in lost revenue. […]
Read the full postBlog · CRM · Growth Marketing
Bad CRM data doesn’t just look untidy. It inflates your pipeline, sends leads to the wrong people and quietly costs revenue. Five practices stop that: retiring old data responsibly, cleaning and standardising records, enriching data continuously, defining what “good data” means for your company, and recalibrating lead scoring. Mature programmes then check that the actions […]
Read the full postAI Product Development · Blog · Software Engineering
AI Is One of the Best Things to Happen to Software Development Let’s start there, because that’s the truth. AI coding tools have genuinely changed what’s possible. A good developer using AI can produce in a day what used to take a week. Prototypes that once required a full sprint can now be validated in […]
Read the full postHere’s a question I ask content teams in my first week: How many pages are you publishing per month? The answer is almost always somewhere between 30 and 60. Sometimes higher if they have a large team. Sometimes lower if content is being produced by a single person alongside other responsibilities. Then I ask the […]
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