I build your online store, get it found on Google and AI search, drive traffic from multiple channels, capture and nurture every shopper, and connect payments, fulfillment and reporting so it all works as one business, not a pile of apps and agencies.
Most D2C brands don’t fail because of the product. They stall in the gaps between the agencies and tools that were meant to sell it.
Tap the ones that apply to you.
Six connected workstreams, from your product to your second, third and tenth order. Take the full journey, or start with the piece that’s broken. Either way, each piece is built to connect to the next.
Platform choice, catalog and product pages, checkout, payment gateway integration, tax and shipping rules, built mobile-first and ready for real orders.
Technical SEO, structured product data, category and buying-guide content, and answer-ready pages so your products show up in Google and in AI answers from tools like ChatGPT, Gemini and Perplexity.
Search, social, marketplaces, email and paid campaigns with accurate product feeds, so ads never promote what’s out of stock and every channel is tracked the same way.
Permission-based sign-up capture, welcome and abandoned-checkout journeys, post-purchase care, replenishment and win-back across email and messaging.
One customer profile across store, marketing and support, segments built from real buying behaviour, and a funnel report from first visit to repeat purchase, reconciled against actual orders.
Payment gateways and fraud review, fulfillment partner and shipping integration, inventory sync across channels, returns, support queue and monitored automations with a manual fallback.
Every phase follows the same path. Nothing goes live without sign-off, testing with real orders and a handover.
Your product, customer, margins, channels and what “success” means in numbers.
The store, channels, tools and data flow on one page, including which system owns orders, stock and customers.
Site structure, checkout, journeys and integrations approved by you before anything is built.
Store, tracking, CRM, payments and fulfillment configured and connected, hands-on.
Edge cases included: COD, failed payments, partial refunds, split shipments, out-of-stock variants.
Go live with tracking verified from first visit to delivered order.
Traffic, SEO/AEO, nurturing and conversion work, reviewed every fortnight against the funnel.
Documentation, training and clear ownership, so your team runs it without depending on me.
You don’t need everything on day one. These stages overlap and describe needs, not revenue thresholds.
from product to first order Store build, payment gateway, shipping and fulfillment partner, tracking, policies and a monitored support channel.
learn from your first customers SEO and AEO foundations, first traffic channels, funnel reporting, conversion research and honest reviews.
earn the next order D2C CRM, lifecycle nurturing, segmentation, structured returns and, where it fits, loyalty, referrals or subscriptions.
more channels, products and people Marketplaces, product feeds, multi-location fulfillment, inventory sync, automation and cross-channel reporting.
Take the full journey or a single phase. You see progress every two weeks either way.
26+ years across marketing, automation and digital transformation, as a strategist who also builds.
email-attributed revenue in 6 months · UK D2C brand
of total revenue through CRM-owned channels · same brand
email-attributed revenue vs prior period · same brand
to build a multi-system integration estimated at 3–4 weeks · global event, N8N + HubSpot
Director, D2C e-commerce brand (UK)
“Harish completely transformed our email channel. We went from zero automation to a system that now drives 31% of our total revenue.”
Not the right fit if you only need a cheap template store in a week, want an app reseller, or are looking for product manufacturing or sourcing.
D2C founders and brands selling physical products who want one accountable partner instead of five disconnected vendors.
verything from your product to a repeat customer: store build, payment gateway and fulfillment integration, SEO and AEO, multi-channel traffic, lead capture and nurturing, D2C CRM, funnel reporting and the operations that keep orders flowing. You can take the full journey or a single phase.
Yes. I start with your product, customer and margins, choose the right platform, and build the store with checkout, payments, shipping and tracking ready for real orders.
Shopify, WooCommerce and similar platforms, chosen to fit your catalog, budget and growth plans rather than a default. (Edit to the platforms you want to be found for.)
Answer engine optimisation makes your products and pages easy for AI assistants like ChatGPT, Gemini and Perplexity to understand and cite. It builds on SEO with clear product information, structured data and pages that directly answer shoppers’ questions.
Yes. I integrate payment gateways, including UPI, cards and COD where relevant, and connect shipping and fulfillment partners so orders flow from checkout to dispatch to tracking updates without manual re-entry. (Optionally name the gateways and partners you’ve implemented.)
It’s one place that holds each customer’s orders, behaviour and preferences across your store, marketing and support. It powers segmentation, nurturing and repeat purchase. Small stores can start with their platform’s built-in customer data and grow into a dedicated CRM.
With a funnel report from first visit to repeat purchase, tracked the same way across channels and reconciled against real orders and payouts, so you see contribution margin, not just what each ad platform claims.
Yes. Start with the free E-commerce Operations Health Check, or a fix-and-connect sprint that reviews 15 capabilities and fixes your top three gaps.
It depends on catalog size, integrations and how quickly content and approvals land. A focused launch typically takes weeks, not months, and growth work continues in fortnightly sprints after launch.
hare a few lines about your product, your store (if you have one) and your biggest growth or operations problem. I’ll reply within two working days, either with times for a 45-minute strategy call or a straight answer if you don’t need outside help yet.
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harish@psharish.com
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Bengaluru, Karnataka, India
17 October 2026 By PS Harish
15 tool categories to build the business behind your storefront Launching an online store feels like the hard part. The catalog is ready, checkout works and the first orders begin to arrive. Then the work spreads. A customer asks where their package is. A supplier needs a purchase order. Stock on the website disagrees with […]
Blog, CRM, E-Commerce, MarTech
2 September 2026 By PS Harish
Your marketing automation is not working because one or more of seven things quietly broke: dirty data, disconnected tools, stale workflow logic, misfiring triggers, no clear owner, low team adoption, or no real definition of “success.” Most stalled platforms suffer from two or three of these at once, which is why a quick fix rarely […]
Blog, E-Commerce, MarTech Audits, Revenue Growth
20 August 2026 By PS Harish
A few weeks ago I got into it with an e-commerce founder. My argument was simple: a lot of low-consideration buying is about to stop being a human activity. Dish soap. Printer ink. The water filter you replace every six months. Nobody enjoys those purchases. Nobody comparison-shops them. They are pure friction, and friction is […]
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